Celebrating comfort, connection, and the everyday magic of motherhood
Some of the best small businesses start with a spark — a creative idea, a quiet dream, or a moment of need. For Leslie Allgood, founder of Lou + James Collective, it was all three.
What began as a side hustle in the corner of her garage—while navigating the early days of motherhood—has since grown into a vibrant, community-rooted business built on heart, hustle, and a deep love for celebrating moms.
Leslie Allgood - founder of Lou + James Collective
A Brand Born from Motherhood
When Leslie first launched Lou + James, she was simply looking for a creative outlet and a way to support her family while staying home with her son. But it didn’t take long for her brand’s purpose to become something so much bigger.
Today, Lou + James Collective is known for stylish, comfortable apparel designed for moms, dads, and their minis — pieces that make everyday moments feel a little more special. Their "mom and mini" and "dad and mini" sets have quickly become local favorites, especially at markets where customers love discovering coordinating looks for the whole family.
With a tagline like "Where comfort meets connection, celebrating motherhood, radiance, and resilience," it’s clear that Lou + James is more than just clothing — it’s a celebration of the journey.
Thoughtful Design, Everyday Style
Every Lou + James piece is designed with real life in mind — the busy mornings, the cozy evenings, and all the moments in between. Their collections blend softness with style, offering pieces that moms can feel confident in, whether they’re chasing toddlers, running errands, or enjoying a rare quiet coffee.
But the magic doesn’t stop at clothing. Lou + James also offers a curated collection of accessories that bring charm and joy to daily routines. Think eco-friendly glassware, waterproof stickers, trucker hats, custom keychains, and more — all with the same focus on style, simplicity, and meaning.
Rooted in Community
What makes Lou + James Collective truly shine is Leslie’s heart for connection. Her business has always been about more than products — it’s about building community, supporting other small makers, and showing that motherhood isn’t just something you survive, it’s something you celebrate.
With the love and support of her family, friends, and a loyal customer base, Leslie has built something beautiful — a business that uplifts and inspires, while staying grounded in authenticity and everyday magic.
You can shop select Lou + James Collective pieces right here at Mulberry Market Co., including their customer-favorite glass cups and charming gifts.
Follow along with their journey here!